LinkVault began because we kept seeing the same problem: SaaS founders in Vancouver were getting bad advice about link building. They'd read generic guides written by agencies pushing their services, or they'd watch outdated videos from 2019 that treated outreach like cold email spam. Nobody was writing honest, practical stuff—the kind where you finish reading and actually know what to do next month.
We started in 2018 with a simple goal: research what actually works for authority growth, test it against real campaigns, and write about it clearly. Not hype. Not templates that sound good but don't convert. Just honest guides about finding link opportunities, structuring outreach that gets responses, and measuring whether your authority is actually growing.
That's still what we do. Every guide we publish goes through the same process: research the current landscape, check our recommendations against campaign data, write it in clear language, and update it when industry practices shift. We work with the assumption that you're smart and busy—so we get straight to the useful parts.